SEO, or Search Engine Optimization, is the process of enhancing and promoting your company’s website to increase the number of visitors that are received through search engines. SEO is a critical component to your marketing mix for many reasons.
1. SEO Helps people find your website
When a consumer is searching for a product or service that your company offers, you want your company to be found as close to the top of the search engine results as possible. Organically, ranking in a search engine is the ultimate form of inbound lead generation for your company.
2. It builds Trust and Credibility
Any company can pay to have its listing show up at the top of a search engine page, but consumers are more trusting to listings that are organically ranked, because it is like word-of-mouth marketing, which is more credible in the consumer’s mind than a paid advertisement by the company.
3. Helps Build Brand Awareness and Improve Brand Reach
Ranking near the top of search engines in your industry brings your company to the front of the consumer’s mind, so optimizing your content with keywords that you want to be associated with your brand is very important.
4. It is a Measurable Marketing Tool
SEO can help a company see where its website traffic is coming from. So, it can help the company figure out where and why there are drops in website visibility. In addition, it can help your company gauge its performance on keywords. Therefore, these measures help you to optimize your company’s website to get the best leads coming in.
5. SEO is an Investment, Not a Cost
If a company properly optimizes its content, it can expect long-term results and benefits. More companies are developing websites, so, in order for your company to stay ahead in the competition, it is imperative that you use SEO to keep your company towards the top of the results and in the front of consumers’ minds.